Table 4.
Pearson correlation coefficient between subjective ratings and typical color quality metric values.
| Female | Male | ||||||
|---|---|---|---|---|---|---|---|
| Sneutral | CDM | MCPI | Snuetral | CDM | MCPI | ||
| Color preference | r | 0.705** | 0.740** | 0.643* | 0.159 | 0.153 | 0.176 |
| p | 0.003 | 0.002 | 0.010 | 0.570 | 0.586 | 0.530 | |
| Purchase intention | r | 0.762** | 0.792*** | 0.714** | 0.257 | 0.263 | 0.261 |
| p | 0.001 | <0.001 | 0.003 | 0.355 | 0.344 | 0.348 | |
| Sexual attractiveness | r | 0.599* | 0.617* | 0.554* | 0.047 | 0.024 | 0.071 |
| p | 0.018 | 0.014 | 0.032 | 0.869 | 0.932 | 0.801 | |
Bold font denotes statistical significance, *p < 0.05, **p < 0.01, ***p < 0.001.