Table 10.
Long-term impact CMOs
| Overarching CMO statement | Illustrative participant quotation |
|---|---|
| 1. If received mail is kept and displayed prominently in the home, then it may sustain wellbeing, because it acts as a day-to-day reminder of the kindness of others; useful affirmations or kindness tips, and the KbP community. | “So, I actually look at it every day now…and now this is like a positive impact that kind of carries on, because I always have it next to me so I can always look at it every time I’m feeling like down.” P8 |
| 2. If someone gets involved in future exchanges or plans to, then this may sustain wellbeing, because the person attends more to examples of kindness or positive messages which could go in future cards, and a mindset of positivity and kindness is developed. | “In between card exchanges I’m always aware of new ideas that I would be able to use for the next exchange, so if I read something or someone says something or I see something or hear something and I say oh I could probably use that, I’ll put a little note in my phone for next card exchange, like a quote or something that I think that made me feel happy that I hope to pass on to whoever the recipient would be.” P1 |
| 3. If KbP exchanges are frequent and someone takes part regularly, then additional benefits to wellbeing may accrue, because they start to feel part of a community, and taking part in the card exchanges becomes increasingly valued and important. | “[Taking part in KbP exchanges] are really nice patterns, nice ways to be thinking I think, and I really appreciate that opportunity to be in that particular headspace and I think more – that’s really useful more and more yes.” P7 |
| 4. If taking part in KbP prompts someone to continue with a creative activity like crafting or letter writing, then there may be additional benefits to wellbeing, because it builds confidence and leads to continued engagement with a rewarding creative activity. | “This is actually a really good thing that came from the Kindness by Post was that it inspired me to write cards to random friends and family and tell them who they are to me and tell them that I love them.” P4 |