Table 4.

Resources CMOs

Overarching CMO statement	Illustrative participant quotation
1. If people have limited time or financial resources then they may be less likely to participate because they have little spare time or money to put into buying cards/materials for creating cards.	“You know when you’re sending it, you have to post and then you have to pay for the postage yourself? And I know that postage isn’t a lot, but it depends on where you are in life and what’s going on.” P8
2. If people do not have internet access or are not confident internet users, then they may not be able to participate independently because they are not able to register for the scheme.	“Obviously for people who are not technologically literate you know who may only have a smart phone you know and are not on a contract and just you know do a pay by use type of sim card, it might be more difficult to access to sign up.” P2