Table 5.
Effects of Online-Offline Channel Integration on Offline Visits - Split Sample Analysis
| Effect of Doctors Adoption | Effect of Online Visits | Effect of Online Visits (lagged) | ||||
|---|---|---|---|---|---|---|
| (1) | (2) | (3) | (4) | (5) | (6) | |
| Lower Professional Title | Higher Professional Title | Lower Professional Title | Higher Professional Title | Lower Professional Title | Higher Professional Title | |
| Adoptionit | 0.233** | 0.0381 | ||||
| (0.0989) | (0.0607) | |||||
| log(OnlineVisitsit) | 0.154*** | 0.0177 | ||||
| (0.0382) | (0.0253) | |||||
| log(OnlineVisitsit-1) | 0.0605* | 0.0138 | ||||
| (0.0334) | (0.0204) | |||||
| Constant | 4.834*** | 5.164*** | 5.016*** | 5.695*** | 5.166*** | 5.719*** |
| (0.0150) | (0.00660) | (0.0223) | (0.00931) | (0.0174) | (0.00636) | |
| Observation | 7771 | 8933 | 3126 | 2992 | 2903 | 2862 |
| R-square | 0.618 | 0.809 | 0.543 | 0.733 | 0.596 | 0.763 |
| Adjust R-square | 0.597 | 0.801 | 0.517 | 0.720 | 0.571 | 0.751 |
| Doctor FE | Yes | Yes | Yes | Yes | Yes | Yes |
| Month FE | Yes | Yes | Yes | Yes | Yes | Yes |
Notes: Cluster-robust standard error in parentheses. *p<0.1, **p<0.05, ***p<0.01.