Table 5.

Initial measurement questions and sources for the dependent.

Dimension	No.	Measurement issues	Source scale
The act of creation	CB1	I would like to be involved in the creation of my favorite virtual idol	Cheikh-Ammar and Barki (2016); Davis (1989)
	CB2	I plan to participate in the creation of my favorite virtual idol
	CB3	I will keep participating in the creation of my favorite virtual idols as often as possible
	CB4	I will increase the frequency of my involvement in the creation of my favorite virtual idols