Table 7.
Regression analysis of virtual idol fans’ creative motivation on creative behavior.
| Results of linear regression analysis (n = 317) | ||||||
|---|---|---|---|---|---|---|
| Non-standardized coefficients | Standardization factor | t | p | VIF | ||
| B | Standard error | Beta | ||||
| Constants | 0.297 | 0.156 | – | 1.898 | 0.059 | – |
| Interest motivation | 0.355 | 0.060 | 0.370 | 5.940 | 0.000** | 4.587 |
| Achievement motivation | 0.258 | 0.060 | 0.265 | 4.320 | 0.000** | 4.434 |
| Social motivation | 0.175 | 0.063 | 0.178 | 2.797 | 0.005** | 4.810 |
| Profit motive | 0.135 | 0.037 | 0.134 | 3.608 | 0.000** | 1.621 |
| R 2 | 0.736 | |||||
| Adjustments to R2 | 0.732 | |||||
| F | F (4,312) = 217.236, p = 0.000 | |||||
| D-W values | 2.006 | |||||
| Dependent variable: creative behavior | ||||||
*p < 0.05; **p < 0.01.