Table 1.
App-based subsamples from initial contact to completed data collection. Total number of survey invitations (in-app messages and push notifications) sent to app users, user click-through rates, and final sample sizes eligible for the analyses in this report.
| Country | In-app message (number of users) | Push notifications (number of users) | User click-through rate (of those contacted), n/N (%) | Ineligible users (screened out by survey) | Completed and eligible for these analyses |
| India | 104,890 | 66,243 | 10,392/171,133a (6.1) | 2680 | 1246 |
| South Africa | 30,720 | 19,358 | 6,151/50,078a (12.3) | 1049 | 879 |
| United States | 438,183 | N/Ab | 29,187/438,183a (6.7) | 7776 | 10,244 |
aDenominator = in-app message + push notifications.
bN/A: not applicable.