Table 1.
Design of variables.
| Construct | Item | Explanation |
|---|---|---|
| Customer expectations | EX1 | General expectation of popular science tourist attractions |
| EX2 | The general expectation of Guangzhou HEMC | |
| EX3 | Expectations of features/cultural and creative products | |
| Perceived catering quality | CA1 | Food and beverage safety and hygiene |
| CA2 | Reasonable food and beverage prices | |
| CA3 | Convenience of food and beverage distribution | |
| Perceived accommodation quality | AC1 | Comfort of accommodation environment |
| AC2 | Accommodation price rationality | |
| AC3 | Accommodation distribution convenience | |
| Perceived transportation quality | TR1 | Accessibility of transportation to Guangzhou HEMC |
| TR2 | The convenience of internal transportation conditions | |
| TR3 | Traffic comfort or parking convenience | |
| Perceived environment quality | EN1 | Satisfaction with human and natural landscape |
| EN2 | Satisfaction with popular science tourism resources | |
| EN3 | Satisfaction with environmental health status | |
| EN4 | Satisfaction with safety facilities | |
| EN5 | Satisfaction with congestion in scenic spots | |
| Perceived service quality | SE1 | Satisfaction with science knowledge explanation of staff |
| SE2 | Satisfaction with service attitude of staff | |
| SE3 | Satisfaction with infrastructure set reasonable | |
| Perceived value | PV1 | Satisfaction with pricing of scenic products and services |
| PV2 | Satisfaction with the quality of popular science tourism products and services | |
| PV3 | Expanded knowledge, understood science popularization more profoundly | |
| Customer satisfaction | SA1 | The overall satisfaction with popular science tourism in Guangzhou HEMC |
| SA2 | Satisfaction comaired with the expected gap | |
| SA3 | Satisfaction compared with other popular science tourism attractions | |
| Customer complaints | CO1 | The possibility of complaining to the scenic area |
| CO2 | The possibility of filing a complaint with local authorities | |
| CO3 | The possibility of expressing dissatisfaction with popular science products | |
| Customer loyalty | LO1 | The possibility of future revisits |
| LO2 | The likelihood of referral to relatives and friends | |
| LO3 | The likelihood of publishing to the Internet to promote popular science tourism | |
The table explains what each item of each variable represents. The first-order variables, including perceived catering quality, perceived accommodation quality, perceived transportation quality, perceived environment quality and perceived service quality are subsumed under the second-order variable of “perceived quality”.