Table 1.
Measurable Items of five constructs.
| Measurable items | Sources | |
|---|---|---|
| NSTP1 | I'm experiencing growth in my sales for the past 2year | Tippins & Sohi, (2003), Rauf (2007) |
| NSTP2 | There is an expansion of sales in my business every month | |
| NSTP3 | Since joining the platform, I've seen constant revenue growth. | |
| NSTP4 | I cannot remember when last I experienced a decrease in sales in this business since I joined this platform | |
| NSTP5 | ||
| NSTP6 | The gap between last year's and this year's sales is substantial | |
| NSTP7 | My sales this year alone are enough to build another same business | |
| BMO1 | Since joining the platforms, the nature and extent of my market risk have been redefined. | Authors made |
| BMO2 | I have effectively expanded my consumer base beyond the confines of the primary market. | |
| BMO3 | Due to the broad nature of the platform market, it is difficult to anticipate the precise dimensions of our market scope. | |
| BMO4 | Since joining the platform, I've seen a significant boost in customer involvement from a variety of geographic zones. | |
| NEW1 | Enhance performance with the achievement of others in the platform ecosystem | Chen et al. (2018); Park & Chang (2021) |
| NEW2 | I create more value with the increase in the number of new ventures and customers joining our selling platforms | |
| NEW3 | The success of our business changes with the number of people who use these business platforms | |
| NEW4 | Saving a lot of cost through the use and reuse of shared platform resources free of charge | |
| CE1 | Enhance performance through interaction with highly innovative complementors within the platform ecosystem | Singh et al. (2021) |
| CE2 | Ensure the operability of a new venture with innovation that meets platform requirements thereby reducing risk | |
| CE3 | Enhance performance through collaboration with other players in the platform ecosystem | |
| CE4 | Cost saving by expanding the scope of our innovation through the reuse of shared resources in the platform's ecosystem. | |
| CE5 | Creation of value and searching out external organization boundaries without extra cost from the use of shared resources. | |
| STG1 | My products/services are more innovative and better user experience than our competitors | Bush & Chaganti, (1999); Edelman, Brush & Manolova, (2005) |
| STG2 | I'm constantly searching for new customer groups and markets to promote products/services | |
| STG3 | I can often find business opportunities in new or growing markets | |
| STG4 | I continue to develop and implement innovative activities to enhance user stickiness | |
| STG5 | I continue to provide new products/services to increase customer stickiness | |