Table 2.

Reflective measurement model evaluation.

Constructs	Mean	SD	SK	Rku	OL	t Value	α	CR	AVE
Subjective norms (SN)					–	–	.714	.838	.633
i. Most of my mutual followers on social networks think it is a good idea to visit Macao.	3.63	0.79	−.264	−.107	.825	33.345
ii. The internet celebrity I follow thinks it is a good idea to visit Macao.	3.49	0.82	−.090	−.343	.793	19.074
iii. The people on social networks whose opinion I value think Macao is a good place to go.	3.64	0.82	−.315	−.198	.768	21.282
Electronic word-of-mouth (eWOM)					–	–	.780	.858	.603
i. I often see people make positive comments about Macao on the internet.	3.92	0.75	−.780	1.352	.757	20.929
ii. I often see people make positive comments about Macao on online travel agency (OTA) platforms.	3.79	0.74	−.292	.158	.830	30.082
iii. Many netizens claim to have been to Macao, and they praise it.	3.78	0.74	−.427	.404	.755	20.284
iv. The positive comments about Macao online have deeply impressed me.	3.80	0.74	−.400	.331	.761	20.321
Destination envy (DE)					–	–	.822	.883	.653
i. I wanted to work hard so that I can visit Macao after the quarantine.	3.92	0.69	−.518	.939	.773	23.114
ii. I noticed that many social media users had visited Macao during my quarantine period.	3.96	0.67	−.709	1.714	.764	25.841
iii. Seeing other social media users visit Macao has inspired me.	3.84	0.69	−.455	.758	.826	34.735
iv. It is somehow disturbing when I see on social media that many people could visit Macao and I could not.	3.92	0.69	−.465	.831	.865	53.440
Behavioural intention (BI)					–	–	.785	.875	.699
i. How likely would you be to talk to others about Macao?	3.88	0.74	−.762	1.298	.819	31.242
ii. How likely would you be to seek out more information about Macao?	3.88	0.70	−.745	1.652	.869	32.736
iii. How likely would you be to visit Macao?	3.94	0.69	−.441	.789	.820	33.572

Note: SD = standard deviation, SK = skewness; Rku = Kurtosis; OL = outer loading; CR = composite reliability; AVE = average variance extracted.