Table 5.
Structural model evaluation.
| Hypothesis | Path coeff. | t Value | STDEV | P Value | Hypothesis support | ||
|---|---|---|---|---|---|---|---|
| Direct effect | |||||||
| Hypothesis 1a | eWOM→DE | .150* | 2.046 | .073 | .020 | Supported | |
| Hypothesis 1b | SN→DE | .287*** | 4.468 | .064 | .000 | Supported | |
| Hypothesis 1c | VIS→DE | .207** | 2.811 | .074 | .002 | Supported | |
| Hypothesis 2 | DE→BI | .515*** | 10.253 | .050 | .000 | Supported | |
| Mediating effect | Direct | Indirect | |||||
| Hypothesis 3a | eWOM→DE→BI | .110* (p = 0.047) | .077* | 1.957 | .039 | .025 | Supported: Partial mediation |
| Hypothesis 3b | SN→DE→BI | .106* (p = 0.036) | .148*** | 3.959 | .037 | .000 | Supported: Partial mediation |
| Hypothesis 3c | VIS→DE→BI | .113* (p = 0.013) | .107** | 2.823 | .038 | .002 | Supported: Partial mediation |
***p < 0.001; **p < 0.01; *p < 0.05.