TABLE 1.
Thyroidectomy‐related TikTok video characteristics.
| Characteristic | All videos (n = 228) (n, %) |
|---|---|
| Video metrics (Total) | |
| Views (#) | 23,368,382 |
| Likes (#) | 1,417,697 |
| Comments (#) | 65,979 |
| Shares (#) | 15,412 |
| Video metrics (Mean, SD) | |
| Views (#) | 106,218 (557,070) |
| Likes (#) | 6190 (40,522) |
| Comments (#) | 288 (2966) |
| Shares (#) | 67 (452) |
| Duration (min) | 0.84 (0.86) |
| Author | |
| Patient | 183 (80.62) |
| Physician | 31 (13.66) |
| Institution | 5 (2.20) |
| Other | 8 (3.52) |
| Type of video | |
| Lifestyle | 77 (34.1) |
| Educational | 54 (23.9) |
| Journey | 38 (16.8) |
| Reassurance | 35 (15.5) |
| Complications | 17 (7.5) |
| Apprehension | 5 (2.2) |
| Video tone | |
| Positive | 115 (50.4) |
| Neutral | 80 (35.1) |
| Negative | 33 (14.5) |
| Cumulative DISCERN score (Mean, SD) | 27.46 (7.97) |