Table 4.
Adjusted odds ratios describing the association between the number of locations parents reported exposure to unhealthy food marketing and examined outcomes, stratified by country (n 5764)
| Canada | Australia | United Kingdom | United States | Mexico | |
|---|---|---|---|---|---|
| Outcomes | AOR (95 %CI) | AOR (95 %CI) | AOR (95 %CI) | AOR (95 %CI) | AOR (95 %CI) |
| Child ownership of Happy Meal or fast-food toys | 1⋅049 (0⋅978–1⋅125) | 1⋅219 (1⋅137–1⋅308)* | 1⋅134 (1⋅059–1⋅215)* | 1⋅143 (1⋅075–1⋅215)* | 1⋅053 (1⋅011–1⋅097)* |
| Child ownership of branded merchandise with logos for unhealthy food products | 1⋅210 (1⋅114–1⋅315)* | 1⋅274 (1⋅162–1⋅397)* | 1⋅245 (1⋅154–1⋅344)* | 1⋅127 (1⋅068–1⋅189)* | 1⋅070 (1⋅032–1⋅108)* |
| Child request for unhealthy food with licenced characters | 1⋅237 (1⋅139–1⋅344)* | 1⋅313 (1⋅224–1⋅408)* | 1⋅355 (1⋅258–1⋅459)* | 1⋅201 (1⋅128–1⋅280)* | 1⋅128 (1⋅087–1⋅170)* |
| Child request for unhealthy food with spokes-characters | 1⋅267 (1⋅170–1⋅372)* | 1⋅293 (1⋅201–1⋅393)* | 1⋅323 (1⋅233–1⋅420)* | 1⋅229 (1⋅153–1⋅310)* | 1⋅127 (1⋅081–1⋅175)* |
| Parental purchase of unhealthy food products with licenced characters | 1⋅140 (1⋅062–1⋅225)* | 1⋅241 (1⋅154–1⋅335)* | 1⋅263 (1⋅171–1⋅362)* | 1⋅165 (1⋅097–1⋅237)* | 1⋅051 (1⋅016–1⋅088)* |
| Parental purchase of unhealthy food products with spokes-characters | 1⋅177 (1⋅091–1⋅271)* | 1⋅218 (1⋅131–1⋅311)* | 1⋅255 (1⋅163–1⋅354)* | 1⋅184 (1⋅114–1⋅259)* | 1⋅089 (1⋅047–1⋅132)* |
| Children's weekly consumption | |||||
| Moderate or high consumption (low consumption as reference) | |||||
| Sugary drinks | |||||
| Fast-food | 0⋅927 (0⋅861–0⋅998) | 0⋅939 (0⋅883–1⋅000) | 0⋅892 (0⋅831–0⋅957)* | 0⋅970 (0⋅912–1⋅030) | 0⋅990 (0⋅948–1⋅033) |
| Sugary cereals | 0⋅935 (0⋅873–1⋅002) | 0⋅928 (0⋅876–0⋅984)* | 0⋅874 (0⋅815–0⋅938)* | 0⋅892 (0⋅825–0⋅963)* | 0⋅981 (0⋅946–1⋅018) |
| Snacks | 0⋅948 (0⋅886–1⋅014) | 0⋅934 (0⋅875–0⋅997) | 0⋅889 (0⋅835–0⋅946)* | 0⋅978 (0⋅918–1⋅014) | 0⋅970 (0⋅922–1⋅021) |
| Dessert | 0⋅958 (0⋅891–1⋅031) | 0⋅901 (0⋅831–0⋅976)* | 0⋅905 (0⋅842–0⋅973)* | 0⋅959 (0⋅903–1⋅019) | 1⋅014 (0⋅977–1⋅053) |
| Candy | 0⋅957 (0⋅886–1⋅032) | 0⋅937 (0⋅872–1⋅008) | 0⋅992 (0⋅914–1⋅077) | 0⋅977 (0⋅916–1⋅043) | 1⋅001 (0⋅962–1⋅040) |
| High consumption (low and moderate consumption as reference) | 0⋅947 (0⋅883–1⋅016) | 0⋅930 (0⋅865–1⋅001) | 1⋅016 (0⋅943–1⋅093) | 0⋅939 (0⋅886–0⋅996)* | 0⋅996 (0⋅959–1⋅035) |
| Sugary drinks | |||||
| Fast-food | 0⋅963 (0⋅871–1⋅066) | 0⋅937 (0⋅871–1⋅001) | 0⋅947 (0⋅882–1⋅017) | 0⋅933 (0⋅882–0⋅987)* | 1⋅029 (0⋅980–1⋅080) |
| Sugary cereals | 0⋅934 (0⋅827–1⋅054) | 0⋅927 (0⋅854–1⋅005) | 0⋅843 (0⋅766–0⋅928)* | 0⋅888 (0⋅819–0⋅965)* | 1⋅000 (0⋅919–1⋅088) |
| Snacks | 0⋅929 (0⋅843–1⋅025) | 0⋅929 (0⋅859–1⋅005) | 0⋅889 (0⋅835–0⋅946)* | 0⋅944 (0⋅886–1⋅005) | 0⋅992 (0⋅950–1⋅035) |
| Dessert | 0⋅964 (0⋅908–1⋅023) | 0⋅915 (0⋅854–0⋅980)* | 0⋅858 (0⋅792–0⋅931)* | 0⋅894 (0⋅839–0⋅953)* | 1⋅049 (0⋅984–1⋅118) |
| Candy | 0⋅976 (0⋅887–1⋅074) | 0⋅941 (0⋅881–1⋅005) | 0⋅898 (0⋅831–0⋅970)* | 0⋅896 (0⋅824–0⋅975)* | 1⋅018 (0⋅967–1⋅071) |
AOR, adjusted odds ratio; CI, confidence interval.
P-value (P < 0⋅05) considered significant according to the Benjamini–Hochberg method; models included the number of locations of parental exposure and were adjusted for the presence of children aged 5 years and under, 6–12 years, and 12–17 years, perceived income adequacy, and parental sex, age, ethnicity, and education.