Table 6.
Comparison of non-compliance on Facebook and Twitter
| Facebook posts, % | Twitter posts, % | Difference, % | |
|---|---|---|---|
| Sample size | N = 7793 | N = 2668 | |
| Any violation | 32.8% | 24.2% | 8.6%* |
| Appealing to youth | 10.7% | 5.4% | 5.3%* |
| Animal | 5.3% | 2.8% | 2.5%* |
| Cartoon | 4.9% | 1.8% | 3.2%* |
| Child | 0.6% | 0.6% | 0.0% |
| Toy | 0.5% | 0.3% | 0.2% |
| Likeness | 2.0% | 1.4% | 0.6%* |
| Packaging | 0.0% | 0.0% | 0.0% |
| Activity appealing to child | 0.1% | 0.0% | 0.1%* |
| Health claim | 11.5% | 8.1% | 3.4%* |
| Non-qualifying conditions | 6.9% | 4.2% | 2.7%* |
| Top 10 health claims | |||
| 1. Anxiety | 2.5% | 1.1% | 1.4%* |
| 2. Pain | 2.0% | 2.3% | 0.3% |
| 3. Relaxing | 2.1% | 0.8% | 1.2%* |
| 4. Sleep | 1.3% | 2.3% | 1.0%* |
| 5. Chronic pain | 1.5% | 0.9% | 0.6%* |
| 6. Improve mood | 1.2% | 1.3% | 0.0% |
| 7. Inflammation | 1.1% | 1.4% | 0.3% |
| 8. Stress | 1.1% | 0.8% | 0.3% |
| 9. Cancer | 0.9% | 1.0% | 0.0% |
| 10. Depression | 0.9% | 0.8% | 0.1% |
| Other violations | 17.4% | 14.5% | 2.8%* |
| Depicts consumption | 2.3% | 0.8% | 1.4%* |
| Image of leaf or bud | 15.5% | 12.2% | 3.3%* |
| Promotes overconsumption | 0.1% | 0.6% | 0.5%* |
| Bundling products for one price | 0.2% | 0.1% | 0.1% |
| Giving away products | 0.3% | 1.1% | 0.7%* |
| Conducting games/competitions | 0.0% | 0.0% | 0.0% |
Data were collected for the entire year of 2020. Z-tests were used to test for differences in the proportion of posts with violations from Facebook and Twitter accounts
*p < 0.05