| Effect of social media |
No |
% |
| How did you become familiar with skin care products? |
Social media platforms |
599 |
51.0 |
| Recommended by friends |
242 |
20.6 |
| Physicians |
232 |
19.8 |
| In a makeup store. |
88 |
7.5 |
| Internet websites |
5 |
0.4 |
| Others |
8 |
0.7 |
| The source of your information related to cosmetic and skin care products on social media? |
Dermatologist |
390 |
33.2 |
| Friends and family |
315 |
26.8 |
| Social influencer |
236 |
20.1 |
| Cosmetologist |
169 |
14.4 |
| Health care staff |
64 |
5.5 |
| The amount of information related to cosmetic and skin care products that you have collected from this source |
None |
53 |
4.5 |
| Little |
243 |
20.7 |
| Intermediate |
509 |
43.4 |
| Much |
251 |
21.4 |
| Too much |
118 |
10.1 |
| How much do you trust the information from these sources? |
No trust |
54 |
4.6 |
| Little |
288 |
24.5 |
| Intermediate |
527 |
44.9 |
| Much |
230 |
19.6 |
| Too much |
75 |
6.4 |
| To what extent does visual presentation affect your confidence in information related to cosmetic and skin care products? |
No effect |
102 |
8.7 |
| Little |
248 |
21.1 |
| Intermediate |
436 |
37.1 |
| Much |
268 |
22.8 |
| Too much |
120 |
10.2 |
| Where did you see the last advertisement for skincare products? |
Social media |
863 |
73.5 |
| Online (banner, advertisement) |
179 |
15.2 |
| Newspaper / magazine |
23 |
2.0 |
| Mass media (TV, Radio) |
44 |
3.7 |
| I haven't noticed any ads recently |
65 |
5.5 |
| Did this ad convince you? |
Yes, and I have the product at home. |
158 |
14.2 |
| Yes, I will buy it in the future. |
321 |
28.9 |
| Incredible advertising to me. |
153 |
13.8 |
| I'm not really convinced. |
342 |
30.8 |
| I don't know. |
135 |
12.2 |
| Have you ever purchased a product that social media bloggers told you about? |
Yes, sure. |
582 |
49.6 |
| Yes, Not consciously. |
71 |
6.0 |
| Maybe, I'm not sure. |
334 |
28.4 |
| Never. |
187 |
15.9 |
