Table 4. Factors affecting females trust regarding provided information of skin care and cosmetic products.
Factors | Social media information trust level | p-value | |||
No / little trust | Higher trust | ||||
No | % | No | % | ||
Age in years | 0.376 | ||||
< 20 | 63 | 30.9 | 141 | 69.1 | |
20-30 | 168 | 27.4 | 446 | 72.6 | |
> 30 | 111 | 31.2 | 245 | 68.8 | |
Marital status | 0.252 | ||||
Single | 178 | 27.2 | 477 | 72.8 | |
Married | 146 | 31.5 | 317 | 68.5 | |
Divorced / widow | 18 | 32.1 | 38 | 67.9 | |
Work | 0.923 | ||||
Not working | 96 | 30.0 | 224 | 70.0 | |
Student | 163 | 28.8 | 403 | 71.2 | |
Working | 83 | 28.8 | 205 | 71.2 | |
Educational level | 0.049* | ||||
Below university | 101 | 33.0 | 205 | 67.0 | |
University / above | 241 | 27.8 | 627 | 72.2 | |
The most used social media platform | 0.131$ | ||||
53 | 23.0 | 177 | 77.0 | ||
Snap Chat | 136 | 29.4 | 326 | 70.6 | |
Tiktok | 103 | 32.9 | 210 | 67.1 | |
22 | 34.9 | 41 | 65.1 | ||
YouTube | 14 | 22.6 | 48 | 77.4 | |
11 | 36.7 | 19 | 63.3 | ||
Others | 3 | 21.4 | 11 | 78.6 | |
The amount of information related to cosmetic and skin care products | 0.001*$ | ||||
Little | 143 | 58.8 | 100 | 41.2 | |
Intermediate | 128 | 25.1 | 381 | 74.9 | |
Much | 25 | 10.0 | 226 | 90.0 | |
Too much | 6 | 5.1 | 112 | 94.9 | |
The source of your information related to cosmetic and skin care products on social media? | 0.001* | ||||
Cosmetologist | 43 | 25.4 | 126 | 74.6 | |
Dermatologist | 92 | 23.6 | 298 | 76.4 | |
Friends and family | 116 | 36.8 | 199 | 63.2 | |
Social influencer | 79 | 33.5 | 157 | 66.5 | |
Health care staff | 12 | 18.8 | 52 | 81.3 |