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. 2023 Dec 4;15(12):e49922. doi: 10.7759/cureus.49922

Table 4. Factors affecting females trust regarding provided information of skin care and cosmetic products.

P: Pearson X2 test, $: Exact probability test

*P < 0.05 (significant)

Factors Social media information trust level p-value
No / little trust Higher trust
No % No %
Age in years         0.376
< 20 63 30.9 141 69.1
20-30 168 27.4 446 72.6
> 30 111 31.2 245 68.8
Marital status         0.252
Single 178 27.2 477 72.8
Married 146 31.5 317 68.5
Divorced / widow 18 32.1 38 67.9
Work         0.923
Not working 96 30.0 224 70.0
Student 163 28.8 403 71.2
Working 83 28.8 205 71.2
Educational level         0.049*
Below university 101 33.0 205 67.0
University / above 241 27.8 627 72.2
The most used social media platform         0.131$
Instagram 53 23.0 177 77.0
Snap Chat 136 29.4 326 70.6
Tiktok 103 32.9 210 67.1
Twitter 22 34.9 41 65.1
YouTube 14 22.6 48 77.4
WhatsApp 11 36.7 19 63.3
Others 3 21.4 11 78.6
The amount of information related to cosmetic and skin care products         0.001*$
Little 143 58.8 100 41.2
Intermediate 128 25.1 381 74.9
Much 25 10.0 226 90.0
Too much 6 5.1 112 94.9
The source of your information related to cosmetic and skin care products on social media?         0.001*
Cosmetologist 43 25.4 126 74.6
Dermatologist 92 23.6 298 76.4
Friends and family 116 36.8 199 63.2
Social influencer 79 33.5 157 66.5
Health care staff 12 18.8 52 81.3