Table 2.
Factors influencing choice of gastronomic local by consumers.
| Factors | Description |
|---|---|
| Celebrity chef endorsement | Viewers are often drawn to restaurants featured or endorsed by famous chefs seen on TV. |
| Food presentation on TV | Visually appealing dishes showcased on television can pique viewers’ interest in trying them in person. |
| Unique and exotic ingredients | TV programs often introduce novel or exotic ingredients, sparking curiosity among viewers to taste them. |
| Host recommendations | If the TV host recommends a specific restaurant or dish, viewers tend to trust their judgment and visit. |
| Location and ambiance | The location and ambiance portrayed on TV can attract viewers who seek a similar dining atmosphere. |
| Positive reviews and ratings | Favorable reviews and ratings mentioned on TV programs can influence people’s dining choices. |
| Cultural exploration | Culinary shows that explore diverse cuisines and cultures inspire viewers to try new food experiences. |
| Social media influence | Social media buzz and trends related to culinary TV programs can lead people to featured restaurants. |
| Dietary compatibility | Some viewers choose restaurants aligned with their dietary restrictions or preferences as seen on TV. |
| Emotional connection | TV programs that evoke emotions or nostalgia can motivate viewers to visit places associated with those feelings. |
| Accessibility and convenience | Proximity and ease of access to the featured restaurant play a role in the decision-making process. |
| Budget and affordability | The cost of dining at a featured restaurant may impact the choice, depending on one’s budget. |
| Word of mouth | Recommendations from friends and family who watched the same TV show can strongly influence choices. |
| Special offers and promotions | Discounts or promotions offered by restaurants featured on TV can attract viewers. |