Table 4.
Viewership indicators of the “Kitchen Revolutions” program.
| Indicators | Season 25 (from September 2022 to December 2022) |
Season 27 (from September 2023 to October 2023) |
|
|---|---|---|---|
| Viewers aged 4+ | AMR * | 1,304,732 | 1,082,940 |
| SHR % ** | 12.01% | 10.09% | |
| RCH (1 min) *** | 2,459,282 | 2,010,720 | |
| Viewers aged 16–49 | AMR | 620,573 | 496,222 |
| SHR % | 15.89% | 13.11% | |
| RCH (1 min) | 1,119,977 | 869,494 | |
| Viewers aged 20–54 | AMR | 243,017 | 574,130 |
| SHR % | 17.88% | 12.53% | |
| RCH (1 min) | 405,484 | 1,027,244 | |
Source: own study based on [93,94]. * AMR (average minute rating) is the average minute viewership—an indicator describing the average size of the audience watching a specific program or television program over any specified period of time. ** SHR% (audience share) is the audience share of a given channel in the TV market, i.e., the percentage of viewers who watched a given program in relation to all viewers who watched TV in a given period. *** RCH (reach) is the number of viewers who watched at least 1 minute of a given program or had contact with a TV station during the entire period of time studied.