Table 3.
Characteristics of gambling-associated marketing across individual broadcasts
| Broadcast | ||||||||||
| Fulham vs Liverpool | Tottenham vs Leicester City | Crystal Palace vs Leeds United | Arsenal vs Nottingham Forest | Wolverhampton Wanderers vs Brighton | Everton vs Southampton | Brentford vs Bournemouth | West Ham vs Chelsea | Manchester City vs Aston Villa | Newcastle vs Manchester United | |
| Gambling reference characteristic | ||||||||||
| Total shots of visible marketing | 274 | 182 | 275 | 56 | 247 | 308 | 271 | 542 | 23 | 161 |
| Total number of individual logos | 1,547 | 1,265 | 1,651 | 219 | 2,161 | 2,017 | 2,139 | 3,522 | 268 | 874 |
| Average number of individual logos per broadcast minute | 16 | 13 | 17 | 2 | 23 | 21 | 23 | 37 | 3 | 9 |
| Most frequent location (%) | Pitch-side hoardings (57.3) | Pitch-side hoardings (100) | Pitch-side hoardings (68) | Pitch-side hoardings (98.2) | Pitch-side hoardings (57.5) | Stadium structure (42.5) | Pitch-side hoardings (58.7) | Stadium structure (39.1) | Pitch-side hoardings (95.7) | Pitch-side hoardings (41.6) |
| Most frequent format (%) | Dynamic pitch-side full (53.3) | Dynamic pitch-side full (100) | Dynamic pitch-side full (56.4) | Dynamic pitch-side full (78.6) | Dynamic pitch-side full (57.5) | Static or fixed (45.8) | Dynamic pitch-side full (57.5) | Static or fixed (39.1) | Dynamic pitch-side full (100) | Dynamic pitch-side full (39.1) |
| Most popular brand (%) | W88 (64.6) | FUN88 (61.5) | SBOTOP (32.4) | Sportsbetio (100) | 12BET (36.8) | Stake (85.4) | Hollywood bets (35.8) | Betway (100) | LeoVegas (60.9) | FUN88 (97.5) |
| Harm-reduction or age restriction message (%) | 8 | 0 | 6.2 | 0 | 11.7 | 0 | 12.5 | 0 | 0 | 0 |