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. 2022 Apr 8;3:835648. doi: 10.3389/fnrgo.2022.835648

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Copyright © 2022 Mancini, Cherubino, di Flumeri, Cartocci, Martinez, Sanchez, Santillo, Modica, Vozzi, Ronca, Trettel, Borghini and Babiloni.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Visual attention: comparison between the display and native ads (n = 49). Native ads showed a statistically significant increase in visual attention values in comparison to display ads (p = 0.021, d = 0.35). Error bars represent SD.