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. 2022 Apr 8;3:835648. doi: 10.3389/fnrgo.2022.835648

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Copyright © 2022 Mancini, Cherubino, di Flumeri, Cartocci, Martinez, Sanchez, Santillo, Modica, Vozzi, Ronca, Trettel, Borghini and Babiloni.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Frontal Upper Alpha Power: comparison between an article containing display ads and an article containing native ads (n = 49). An article containing native ads showed a statistically significant increase in Frontal Upper Alpha Power values in comparison to an article containing display ads (p = 0.047, d = 0.3). Error bars represent standard deviation.