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. 2022 Apr 8;3:835648. doi: 10.3389/fnrgo.2022.835648

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Copyright © 2022 Mancini, Cherubino, di Flumeri, Cartocci, Martinez, Sanchez, Santillo, Modica, Vozzi, Ronca, Trettel, Borghini and Babiloni.

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Self-reported Advertising Intent: comparison between an article containing display ads and an article containing native ads (n = 49). An article containing display ads showed a statistically significant increase in self-reported Advertising Intent values in comparison to an article containing native ads (p = 0.035, d = 0.31). Error bars represent standard deviation.