Table 4.
Comparison of the Median Percentage of Likes per Follower for Each Category on Instagram and Twitter
| Content Category | Instagram |
Twitter |
P Value |
|---|---|---|---|
| Median Percentage of Likes per Follower (%) | Median Percentage of Likes per Follower (%) | ||
| Clinical cases | 6.5 | 0.5 | <.001 |
| Day in the life | 4.2 | 0.5 | <.001 |
| Medical facts | 5.0 | 0.1 | <.001 |
| Pathway to becoming a physician | 8.1 | 0.4 | .017 |
| Patient testimony | 4.2 | 0.1 | <.001 |
| Personal life | 9.3 | 0.3 | <.001 |
| Research | 4.4 | 0.3 | <.001 |
| Team coverage | 9.9 | 0.6 | <.001 |
Bolded values indicate statistical significance.