Table 3.

Summary of sample demographics.

Participant set	Pseudonym	Self-reported gender	Title	NAICS 2-Number code industry	Firm size
1	Noel	F	CFO/COO	Health care and social assistance	100–249
1	Natalie	F	Human resources	Health care and social assistance	100–249
2	Tom	M	CEO/Owner	Professional, Scientific, and technical services	<20
2	Tammy	F	Designer/project manager	Professional, Scientific, and technical services	<20
3	Jim	M	CEO	Heating and air-conditioning	20–49
3	John	M	Electrical manager	Heating and air-conditioning	20–49
4	Matt	M	Owner/Manager	Manufacturing	20–49
4	Max	M	Production manager	Manufacturing	20–49
5	Scott	M	Engineering manager	Manufacturing	20–49
5	Simon	M	Manufacturing engineer	Manufacturing	20–49
6	Brooke	F	Vice President of sales and marketing	Construction	<20
6	Brenda	F	Sales assistant	Construction	<20
7	Ken	M	Director of sales and marketing	Finance and insurance	100–249
7	Kyle	M	Sales manager	Finance and insurance	100–249
8	Darla	F	Senior district manager	Retail trade	>1,000
8	Daisy	F	Executive sales rep	Retail trade	>1,000
9	Philip	M	Fellow	Professional, Scientific, and technical services	100–249
9	Penny	F	Software developer	Professional, Scientific, and technical services	100–249
10	Anna	F	President/CEO	Health care and social assistance	100–249
10	Allison	F	Executive director	Health care and social assistance	100–249
11	Charles	M	CEO/Co-Owner	Construction	<20
11	Carla	F	Vice president of sales and marketing	Construction	<20
12	Randy	M	President	Manufacturing	20–49
12	Roger	M	Marketing manager	Manufacturing	20–49