Table 1.

Content categories of original tweets (N=23,596).

Category	Tweets, n (%)
Advertising and promotion	4176 (17.7)
VRa content	3571 (15.13)
Talking about VR	3506 (14.86)
VR news	3254 (13.79)
General technology	2628 (11.14)
VR in industry	2569 (10.89)
VR live streams	1849 (7.84)
VR in health care	1056 (4.48)
VR events	700 (2.97)
VR community	287 (1.22)

^aVR: virtual reality.