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. 2024 Jan 19;26:e43994. doi: 10.2196/43994

Table 1.

Overview of engagement strategy codes.

Strategies and attributes Definition
Program design strategies

Consultation Processes or activities that seek to obtain verbal or conceptual input about the design or delivery of an intervention

End user consultation a Consultation with users of the program, defined as parents or caregiver program participants

Stakeholder consultation Consultation with stakeholders associated with the program, defined as service or program providers or clinicians

Academic expert consultation Consultation with academics with expertise in the program’s content

Testing Processes or activities which allow users to engage with a prototype, and provide input about the experience of using the intervention

End user testing Testing with users of the program, defined as parents or caregiver program participants

Stakeholder testing Testing with stakeholders associated with the program, defined as service or program providers or clinicians

Academic expert testing Testing with academics with expertise in the program’s content
Enrollment strategies

Targeted recruitment strategy Efforts to increase the likelihood that the intended population or sample will be recruitedb

Partnerships Efforts to collaborate with and involve relevant communities or services in the recruitment of intervention usersb

Practical support Provision of services or materials that facilitate users to use and engage with the program (eg, loaning of technological equipment, technical assistance, provision of childcare).
Program-specific strategies

Content- behavior change techniques Tools, features, or strategies used in the intervention to promote behavior change

Goal-setting Encourages the user to list and set goals relevant to the intervention’s contentb

Action plans Supports the user to list specific behaviors or actionable strategies that they intend to completeb

Feedback Allows the user to receive feedback (may be automated or via an interventionist)b

Self-monitoring tools Tracks a user’s performance or status to support achieving goalsb

Content: rewards Features that offer reward upon user’s performance of a target behavior

Praise Offers praise to the end user on any occasionb

Content: summaries Features which provide the user with a summary of intervention content or activityb

Content: social support features Features that facilitate the receipt of social support

Web-based discussion forums Provides the opportunity for users to see other users use the intervention or performing the target behaviorb

Content: supplementary resources Features which centralize a range of resources relevant to the user or interventionb

Content: reminders Features that serve to remind users about using the intervention or performing target behaviors

Delivery: mode Intentional use of a given technology mode, thought to enhance engagement, to deliver intervention contentb

Delivery professional support features Features that enable remote contact with a professional

Clinical support Provides clinical, coaching, or therapeutic support to facilitate behavioral changeb

Nonclinical support Provides nonclinical support to facilitate use, eg, technical, encouragement, progress monitoringb

Delivery: control features Features that make users feel in control of and free to make choices about how to interact and use the intervention

All-at-once Users receive the whole intervention at once and are not required to complete predetermined steps to progress through the intervention

Reviewability Users have the ability to review old contentb

Delivery: tunneling Features that lead users through predetermined steps to progress through intervention

Delivery: novelty Features that provide the user with regular content updates

Delivery: ease of use Features that support the use of the intervention to feel natural

Delivery: personalization Features that deliver content in a way that is adapted to the user on an individual level

Delivery tailoring Features that deliver content in a way that is adapted to factors relevant to the user’s potential needs, interest, use context or other factors relevant to the user’s social group

Delivery: message tone The terminology and wording used to communicate the content’s message

Credibility features Features whose presence is designed to inculcate a feeling of trust or familiarity within the user

Narrative The presence of a storyline to deliver intervention content or concepts

Delivery: esthetics and design Visual features that are designed to be attractive to users

Delivery: guidance Features that provide the user with tutorials or how-to-use guides to inculcate feelings of comfort and ease of use

Delivery: interactivity Features that promote a two-way flow of information between the intervention and its user

Rehearsal Features that invite the user to rehearse a behavior or content of the intervention

Challenge Features that invite the user to test or apply their knowledge of program conceptsb

Gamification Features that stimulate users to compete with themselves or the program in achieving a target behavior

Reflection Features that invite the user to reflect on the program content or their behaviorb
Research involvement strategies

Reminders Features that serve to remind users about using or completing the program’s research component (eg, questionnaires, or measures)

Rewards and incentives Features that offer reward upon user’s use or completion of the program’s research component (eg, questionnaires, or measures)

aStrategy subtypes are italicized.

bDefined by authors.