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. 2024 Jan 19;26:e43994. doi: 10.2196/43994

Table 2.

Engagement outcome measures categorized by phases of program engagement or as qualitative measures.

Component of engagement and measure category Definition
Initial Parents’ intent or actual enrollment in a program

Recruitment rates Rates of parents recruited per recruitment site per month

Enrollment rates Rates of parents enrolling in the program

Expressions of interest Rates of parents expressing interest in enrolling in the program
Ongoing Parents’ behavioral engagement with the program or session or module as a whole

Ongoing frequency Measures that provide information on how often a user visits the program

Attendance a Visits indicated by attendance to a session

Log-ins Visits indicated by log-ins to a module

Ongoing intensity Measures that provide information on the depth of users’ engagement within the program

Session or module interaction Measures that provide information on users’ interaction with interactive features within sessions or modules.

Ongoing completion rates Measures that indicate when a user has completed the program or a session or module

Program Measures that indicate when a user has completed the entire program

Session or module Measures that indicate when a user has completed a session or a module in the program

Ongoing time or duration Measures of the duration of engagement during a visit to the program or the session or module

Program Measures of duration of engagement during the entire program

Session or module Measures of duration of engagement during a session or a module

Retention, attrition, or dropout rates Measures indicating users’ status of engagement with the treatment, program or study

Treatment or program Measures indicating users’ status of engagement with the treatment or program itself

Study Measures indicating users’ status of engagement with the study in which the treatment or program is delivered
Quality Parents’ behavioral engagement with the programs or session or module’s specific components

Intensity of specific component use Measures that provide information on the depth of users’ engagement with specific components within the program or session or module

Completion rates of specific components Measures that indicate when a user has completed specific components within the program or a session or module

Time or duration spent in specific components Measures of the duration of engagement during a visit to a specific component within the program

Adherence Measures the extent to which the program is engaged with as intended or agreed by the parent or program developer
Qualitative Parents’ subjective feedback regarding their experience of engaging with the program

Satisfaction measures Captures extent to which parent perceives the program met their needs and expectations

Feedback measures Captures a range of parents’ reactions or opinions about the program

Semistructured interviews Captures parents’ experiences and feelings in relation to using the program

Think-aloud Captures parents’ experiences of using the program in real time

Focus groups Captures social and contextual factors in specific population subgroups that influence engagement with the program

Other Other measures of subjective feedback

aMeasure category subtypes are italicized.