Table 3.
High-frequency keywords used in Chinese short video studies from 2012 to 2022.
| No. | Keyword | Frequency | No. | Keyword | Frequency |
|---|---|---|---|---|---|
| 1 | Short video | 1328 | 13 | Artificial intelligence | 25 |
| 2 | Douyin | 113 | 14 | Rural revitalization | 24 |
| 3 | Media convergence | 101 | 15 | We-Media | 23 |
| 4 | Mainstream media | 66 | 16 | Communication effect | 22 |
| 5 | New media | 50 | 17 | Social platforms | 21 |
| 6 | Content production | 34 | 18 | Vlog | 20 |
| 7 | Social media | 34 | 19 | Copyright protection | 20 |
| 8 | 5G | 32 | 20 | Webcast | 19 |
| 9 | Communication strategy | 29 | 21 | Copyright | 19 |
| 10 | Medium convergence | 28 | 22 | User Generated Content | 18 |
| 11 | Traditional media | 27 | 23 | TV media | 17 |
| 12 | Convergence media | 26 | 24 | Fragmentation | 17 |