Table A2.

Measurements.

Constructs	Measurement items	References
Advertisement believability	The message in the beverage advertising is honest. The message in the beverage advertising is believable. The message in the beverage advertising is reliable. The message in the beverage advertising is trustworthy.	Lee et al., 2002; Kumar et al., 2021
Environmental value	Choosing this beverage helps protect the environment. Choosing this beverage contribute to the environment. Choosing this beverage helps decrease pollution. Choosing this beverage helps conserve resources.	Dhir et al., 2021; Hu et al., 2022
Emotional value	Choosing this beverage makes me feel like making contribution to society. Choosing this beverage makes me feel like making contribution to sustainable development. Choosing this beverage makes me feel like doing morally right thing. Choosing this beverage makes me feel like a better person.	Roh et al., 2022
Purchase intention	I am willing to purchase this beverage. I am willing to purchase offerings of this brand. I give priority to purchasing this beverage. I would like to recommend this beverage to my friends and relatives.	Li et al., 2021; Hu et al., 2022