Table 2.

The SWOT analysis questions.

Strengths:

1. What are the organization's advantages?

2. What can you do better than others?

3. What unique or lowest-cost services can you provide patients?

4. What do patients in your market see as your organization’s strength?

Weaknesses:

1. Upon what factors could the organization improve?

2. What are patients in your market likely to see as your organization's weakness?

3. What lack of services loses your organization patients?

Opportunities:

1. What good opportunities are available to your organization?

2. What are the new and exciting trends your organization can try?

3. What new changes to governmental regulation/policy can benefit your organization?

Threats:

1. What problems does your organization face?

2. Of what are your organization's competitors taking advantage?

3. Do evolving technologies and new services threatening your organization's position in the minds of patients?

4. Does your facility have cash-flow problems?

5. Could any of your weaknesses threaten quality patient care?