. Author manuscript; available in PMC: 2024 Nov 2.

Published in final edited form as: J Health Commun. 2023 Nov 2;28(11):728–738. doi: 10.1080/10810730.2023.2263745

Table 2.

Correlation Matrix

	Variable	1	2	3	4	5	6
1	Incongruence context	–
2	Time spent on message	.40^±	–
3	Critical reflection	.08	.13	–
4	Novelty	.04	.22^±	.46^±	–
5	Memorability	−.02	.18	.51^±	.77^±	–
6	Mask-wearing intention	.09	.09	.31^±	.29^±	.31^±	–

^±

p ≤ .001.