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Mediation analysis summary
| Relationship | Direct Effect |
Indirect Effect |
Confidence Interval | p | |
|---|---|---|---|---|---|
| Lower Bound |
Upper Bound |
||||
| Incongruence appeal -> Time -> Critical reflection -> Intention | .220 | .104 | .029 | .175 | .015 |
| Incongruence appeal -> Time -> Novelty-> Intention | .246 | .286 | .139 | .437 | .000 |
| Incongruence appeal -> Time -> Memorability -> Intention | .101 | .290 | .124 | .455 | .001 |
