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. 2024 Feb 15;26(Suppl 1):S3–S12. doi: 10.1093/ntr/ntad108

Table 4.

Associations of Baseline Nicotine/Tobacco Content Exposure and Engagement With Past-Month Nicotine/Tobacco Use Resumption Among Baseline Nicotine/Tobacco Past Users (n = 897)

Past-month use at follow-up (n/%) OR (95% CI) p AOR (95% CI)a p
No Yes
Viewed tobacco or nicotine content at baseline No 519 (86.4%) 82 (13.6%) 1.38 (.95, 2.02) .094 1.31 (.88, 1.94) .179
Yes 238 (82.1%) 52 (17.9%)
No Yes
Posted tobacco or nicotine content at baseline No 650 (86.3%) 103 (13.7%) 1.98 (1.27, 3.09) .002 1.77 (1.12, 2.80) .014
Yes 105 (76.1%) 33 (23.9%)
No Yes
Saw posts from friends about tobacco or nicotine products at baseline No 524 (84.8%) 94 (15.2%) 1.04 (.70, 1.55) .851 1.03 (.68, 1.56) .874
Yes 220 (84.3%) 41 (15.7%)
No Yes
Saw posts from celebrities or “influencers” about tobacco or nicotine products at baseline No 578 (84.1%) 109 (15.9%) .80 (.50, 1.28) .346 .79 (.49, 1.29) .348
Yes 166 (86.9%) 25 (13.1%)
No Yes
Liked posts about tobacco or nicotine products at baseline No 597 (84.4%) 110 (15.6%) .86 (.53, 1.40) .545 .86 (.52, 1.43) .561
Yes 145 (86.3%) 23 (13.7%)

aAdjusted for participant gender, sexual identity, personal finances, friends’ use of cigarettes and/or e-cigarettes, past-month alcohol use, and past-month cannabis use (all significantly associated with past-month nicotine/tobacco use at follow-up in bivariate analyses; p < .05).