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. 2023 Dec 31;16(3):10.16910/jemr.16.3.5. doi: 10.16910/jemr.16.3.5

Figure 1.

Figure 1.

An advertising poster with a pun. The text says: Sleep, sleep, I'll cover you (headline). A reliable partner for good dreams (main advertising text). “Everything for housekeeping” shop (brand name). The collocation to cover (for) someone in the headline has two meanings: idiomatic ‘cover for someone’ and literal ‘cover something with something’.