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Mean values of the number of characters in the headline, main advertising text, and brand name of advertising posters, and the total number of characters in the text, as well as the p-value according to the Mann-Whitney criterion
| Posters with a pun | Posters without a pun | p-value | |
|---|---|---|---|
| total N of characters (M) | 57 | 59 | 0.25 |
| N of characters in headlines (M) | 16 | 19 | 0.108 |
| N of characters in main advertising texts (M) | 23 | 25 | 0.303 |
| N of characters in brand names (M) | 18 | 16 | 0.447 |
