Table 5.
Exploratory factor analysis (EFA 1) on consumer involvement in food consumption.
| Responsibility | Innovation | Involvement | KMO | |
|---|---|---|---|---|
| I just love good food | 0.7530 | 0.9309 | ||
| Eating and drinking are a continuous source of joy for me. | 0.8225 | 0.9365 | ||
| Decisions on what to eat and drink are very important for me. | 0.7565 | 0.9473 | ||
| Food and drink are an important part of my life. | 0.8494 | 0.9073 | ||
| Eating and food are an important part of my social life. | 0.7411 | 0.9494 | ||
| I like to try new foods that I have never tasted before. | 0.8178 | 0.8852 | ||
| I love to try recipes from different countries. | 0.8592 | 0.8626 | ||
| Recipes and articles on food from other culinary traditions encourage me to experiment in the kitchen. | 0.8369 | 0.9184 | ||
| I like to try out new recipes. | 0.7045 | 0.9414 | ||
| I look for ways to prepare unusual meals. | 0.7772 | 0.9384 | ||
| I try to choose food produced with minimal impact on the environment. | 0.9007 | 0.8400 | ||
| I am concerned about the conditions under which the food I buy is produced. | 0.7740 | 0.9576 | ||
| It is important to understand the environmental impact of our eating habits. | 0.7694 | 0.9496 | ||
| I try to choose food that is produced in a sustainable way. | 0.9015 | 0.9468 | ||
| I try to buy organically produced foods if possible. | 0.8972 | 0.8413 | ||
| Overall | 0.9149 | |||
| Bartlett test | 0.000 | |||
*Blank cells represent abs(loading) < 0.5.