Table 6.
Results of cluster analysis using the k-means method.
| Cluster 1 (Hedonic food consumers) (n = 69) |
Cluster 2 (Sustainable- and balanced-diet consumers) (n = 99) |
Cluster 3 (Food experimenters) (n = 150) |
Cluster 4 (No food fondness) (n = 81) | Chi-square | p-value | |
|---|---|---|---|---|---|---|
| Responsibility | −1.3732 | 0.5082 | 1.4177 | −2.0773 | 8.16 | 0.043** |
| Innovation | −0.6249 | 0.2166 | 1.3723 | −2.2738 | 22.14 | 0.000*** |
| Involvement | 0.3961 | 0.0450 | 1.1618 | −2.5440 | 40.41 | 0.000*** |
| Vegetable-based diet | −0.6639 | 0.1661 | 0.2756 | −0.1480 | 18.86 | 0.000*** |
| Carbohydrate-based diet | 0.4102 | 0.1258 | −0.1122 | −0.2955 | 13.82 | 0.003** |
| Likes alcohol | 0.0690 | −0.5220 | 0.3771 | −0.1190 | 4.02 | 0.259 |
| Meat- and fish-based diet | 0.2096 | 0.0951 | −0.1725 | 0.0247 | 10.92 | 0.012** |
*p ≤ 0.05; **p ≤ 0.01; ***p ≤ 0.001.