Table 5.
Survey results of the importance of women’s perceptions of mobile app features by age decades.
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|
Importance levelsa | ||||||
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|
Full sample | 20-29 years | 30-39 years | 40-49 years | 50-59 years | 60-69 years | 70+ years |
| Tracking steps | 1.9 | 1.9 | 1.9 | 1.8 | 2.1 | 1.9 | 2.1 |
| Reminders to walk daily | 1.7 | 1.7 | 1.7 | 1.6 | 1.6 | 1.5 | 1.6 |
| Reminder to wear a step-tracking device | 1.7 | 1.8 | 1.6 | 1.5 | 1.6 | 1.6 | 1.6 |
| Build digital community for supportb | 1.7 | 1.8 | 1.6 | 1.5 | 1.6 | 1.6 | 1.6 |
| Daily motivational messaging | 1.5 | 1.6 | 1.4 | 1.5 | 1.5 | 1.5 | 1.4 |
| Daily educational messaging | 1.5 | 1.6 | 1.4 | 1.5 | 1.4 | 1.4 | 1.4 |
| Reward or point systemc | 1.6 | 1.9 | 1.6 | 1.4 | 1.5 | 1.3 | 1.2 |
| Seeing a daily or weekly or monthly chart of progressc | 2.3 | 2.5 | 2.4 | 2.0 | 2.2 | 1.8 | 1.6 |
| Willingness to use a walking app designed for women and to wear a step-tracking device | 2.4 | 2.4 | 2.3 | 2.5 | 2.2 | 2.4 | 2.3 |
a1=low, 2=medium, and 3=high.
bP<.05.
cP<.001.