Table 1.
The mean number of surprises overall, and less than or more than, when classifying 13 statements about aspects of dog ownership as more than, less than or as expected.
| Mean number of surprises | ||||
|---|---|---|---|---|
| Variable | Number of respondents | Less than expected | More than expected | All surprises (both more than and less than expected) |
| Owner age group (years) | ||||
| 18–24 | 17,423 | 2.64 | 3.27 | 5.92 |
| 25–34 | 46,273 | 2.22 | 3.05 | 5.27 |
| 35–44 | 52,775 | 1.78 | 2.70 | 4.48 |
| 45–54 | 96,723 | 1.69 | 2.45 | 4.14 |
| 55–64 | 90,272 | 1.68 | 2.31 | 3.99 |
| 65–74 | 43,450 | 1.84 | 2.22 | 4.06 |
| 75 or over | 8,337 | 2.18 | 2.00 | 4.18 |
| Number of dogs owned | ||||
| 1 | 256,892 | 2.09 | 2.56 | 4.65 |
| 2 | 96,727 | 1.44 | 2.48 | 3.92 |
| 3 | 19,188 | 1.26 | 2.34 | 3.61 |
| 4 | 5,713 | 1.24 | 2.33 | 3.58 |
| 5+ | 3,446 | 1.16 | 2.11 | 3.27 |
| Age of dog (grouped by years) | ||||
| 0 | 36,417 | 1.71 | 3.02 | 4.74 |
| 1 | 42,294 | 1.82 | 3.06 | 4.88 |
| 2 | 33,529 | 1.79 | 2.72 | 4.51 |
| 3 | 33,417 | 1.85 | 2.55 | 4.40 |
| 4 | 31,046 | 1.88 | 2.47 | 4.35 |
| 5 | 29,453 | 1.88 | 2.41 | 4.29 |
| 6 | 27,719 | 1.89 | 2.36 | 4.24 |
| 7 | 26,658 | 1.92 | 2.28 | 4.20 |
| 8 | 25,259 | 1.92 | 2.29 | 4.21 |
| 9+ | 96,257 | 1.90 | 2.26 | 4.16 |
| Price paid for dog | ||||
| No cost/gift | 49,460 | 1.95 | 2.32 | 4.27 |
| Up to £100 | 27,398 | 1.98 | 2.18 | 4.15 |
| £100–250 | 75,169 | 1.96 | 2.25 | 4.21 |
| £251–500 | 79,672 | 1.83 | 2.47 | 4.30 |
| £501–1,000 | 87,614 | 1.76 | 2.65 | 4.41 |
| £1,001–2000 | 45,872 | 1.77 | 2.98 | 4.75 |
| £2001–3,000 | 14,447 | 1.83 | 3.31 | 5.13 |
| Over £3,000 | 2,417 | 1.97 | 3.30 | 5.27 |
| Source of acquisition | ||||
| Local press | 6,618 | 1.76 | 2.34 | 4.10 |
| Rehoming website | 47,172 | 1.95 | 2.14 | 4.10 |
| Rehoming visit | 16,763 | 2.13 | 2.15 | 4.29 |
| Breed group website | 10,033 | 1.66 | 2.51 | 4.18 |
| Breeder visit | 21,799 | 1.82 | 2.47 | 4.30 |
| Breeder website | 13,131 | 1.82 | 2.61 | 4.42 |
| Local community | 8,982 | 1.84 | 2.46 | 4.30 |
| Local adverts | 2,024 | 1.91 | 2.40 | 4.31 |
| Kennel club website | 23,885 | 1.72 | 2.60 | 4.32 |
| Foreign rehoming website | 10,559 | 1.92 | 2.45 | 4.37 |
| Family and/or Friends | 68,926 | 1.91 | 2.50 | 4.40 |
| General website | 31,484 | 1.83 | 2.71 | 4.54 |
| Social media | 17,088 | 1.94 | 2.63 | 4.57 |
| Pet website | 79,786 | 1.80 | 2.86 | 4.66 |