Table 4.

Discriminant validity.

Constructs	1	2	3	4	5	6	7	8
Green behavioral control	0.746
Green environmental awareness	0.621	0.827
Green environmental knowledge	0.560	0.543	0.821
Green perceived quality	0.597	0.575	0.668	0.891
Green price sensitivity	0.594	0.513	0.666	0.628	0.836
Green product trust	0.676	0.689	0.709	0.758	0.706	0.861
Green product value	0.648	0.680	0.712	0.737	0.664	0.831	0.853
Millennials' green behavior	0.692	0.774	0.572	0.565	0.527	0.675	0.685	0.790