Table 5.

Path coefficients.

Hyp.	link	Beta	SE	R2	Q2	T-value	p value	Supported
H1	GBC→ GPB	0.277	0.032			8.668	0.000	YES
H2	GEA→ GPB	0.477	0.032			15.029	0.000	YES
H3	GEK→ GPB	0.076	0.029			2.595	0.009	YES
H4	GPQ → GPB	−0.040	0.028			1.425	0.154	NO
H5	GPS → GPB	−0.025	0.029			0.868	0.385	NO
H6	GPT→ GPB	0.020	0.045			0.443	0.657	NO
H7	GPV → GPB	0.156	0.046			3.414	0.001	YES
Endogenous latent construct
Green purchase behavior (GPB)				0.69	0.421