Table 2.

Examples of generic and personalized ads for a weekend getaway to Rome generated by ChatGPT for individual participants.

Targeted trait	Personalized Ad
Generic	Escape to the enchanting city of Rome for an unforgettable weekend getaway. Discover the city's rich history and culture as you stroll through the charming streets, indulge in authentic Italian cuisine at local trattorias and explore breathtaking landmarks such as the Colosseum and Vatican City. Relax in luxury accommodations and let the magic of Rome enchant you. Book your weekend getaway today and experience the allure of this timeless destination. #RomeWeekendGetaway #ExploreItaly #LaDolceVita
High Openness	Experience all the wonders of ancient Rome on a weekend getaway that will excite your imagination and satisfy your curiosity. Wander the vibrant streets, taking in the stunning architecture and vibrant culture that make Rome one of the world's most fascinating destinations. Enjoy world-class cuisine at local restaurants, see the city's renowned art and historical landmarks, and mingle with fascinating locals. With so much to explore and discover, you're sure to leave Rome feeling invigorated, enlightened, and refreshed. Book your excursion today and get ready to experience Rome's unique brand of magic and splendor!
Low Conscientiousness	Looking for an exciting and effortless break from everyday life? Look no further! The vibrant city of Rome is calling your name. With its sumptuous cuisine, stunning architecture, and endless entertainment options, your itinerary is already set. Sleep in and let yourself be guided by the whims of the moment; who cares about schedules and plans? You're all about seizing the day and living in the now. Let yourself get lost in the maze of cobbled streets, explore hidden corners and indulge in some retail therapy. If you're feeling adventurous, why not try your hand at some local language? The city is your oyster, and you are the free-spirited pearl. Come and recharge your batteries with an unforgettable weekend in Rome!
High Extraversion	Ready to explore the city of la dolce vita? Come to Rome for a weekend full of excitement, adventure, and socializing. You'll be surrounded by incredible architecture, world-famous cuisine, and a vibrant nightlife that will keep you on your toes until sunrise. From the Colosseum to the Piazza Navona, there's no shortage of sights to see, but you'll also have plenty of opportunities to get to know the locals and make new friends. Whether you want to hit up a trendy bar or dance the night away at a club, Rome has something for everyone. Don't wait, book your weekend getaway to Rome now and experience the extraverted side of life!