Table 2.
Components used to define exposure categories and proportions of young people accessing each component (N=3431).
| Exposure category and components | Values, n (%) | |
| No MTV Shuga exposure | ||
|
|
None | 1944 (56.7) |
| Exposure to other MTV Shuga formatsa | ||
|
|
Watched the MTV preview of the show called 16 and Pregnant | 856 (24.9) |
|
|
Watched MTV public service announcements with short MTV videos with health messages | 596 (17.4) |
|
|
Watched any MTV Shuga Alone Together episodes on YouTube (Google LLC) or the MTV Shuga website | 280 (8.2) |
|
|
Searched for information on HIV on the MTV Shuga website | 210 (6.1) |
|
|
Answered a polling question about an MTV Shuga DSb episode | 267 (7.8) |
|
|
Ever posted any comments about an episode of MTV Shuga DS2c | 294 (8.6) |
|
|
Exposed to other Shuga formats only: said yes to at least one of the above (but not exposed to DS1d or DS2) | 338 (9.9) |
| Exposure to DS1 episodese | ||
|
|
Ever watched MTV Shuga DS1 on television, MTV Shuga website, or YouTube | 763 (22.2) |
|
|
Ever listened to MTV Shuga DS1 on the radio | 245 (7.1) |
|
|
Exposed to DS1: said yes to at least one of the above (but not exposed to DS2) | 322 (9.4) |
| Exposure to 1 DS2 episodef | ||
|
|
Ever watched 1 MTV Shuga DS2 episode on television, MTV Shuga website, or YouTube | 238 (6.9) |
|
|
Ever listened to 1 MTV Shuga DS2 episode on the radio | 71 (2.1) |
|
|
Read the MTV Shuga DS2 graphic novelg | 344 (10) |
|
|
Watched the documentary called MTV Shuga in real life that was broadcast at the end of DS2g | 386 (11.3) |
|
|
Attended small group discussion facilitated by a peer educator on DS2 (at a clinic, school, university, TVETh, or somewhere else)g | 513 (14.9) |
|
|
Attended a community event on DS2 anywhereg | 292 (8.5) |
|
|
Exposed to 1 DS2 episode (exposure to any of the listed components) | 622 (18.1) |
| Exposure to 2-4 DS2 episodesf | ||
|
|
Ever watched 2-4 MTV Shuga DS2 episodes on television, MTV Shuga website, or YouTube | 75 (2.2) |
|
|
Ever listened to 2-4 MTV Shuga DS2 episodes on the radio | 30 (0.9) |
|
|
Exposed to 2-4 DS2 episodes either on television, MTV Shuga website, YouTube, or radio | 84 (2.5) |
| Exposure to 5-7 DS2 episodesf | ||
|
|
Ever watched 5-7 MTV Shuga DS2 episodes on television, MTV Shuga website, or YouTube | 53 (1.5) |
|
|
Ever listened to 5-7 MTV Shuga DS2 episodes on the radio | 17 (0.5) |
|
|
Exposed to 5-7 DS2 episodes either on television, MTV Shuga website, YouTube, or radio | 59 (1.7) |
| Exposure to 8-10 DS2 episodesf | ||
|
|
Ever watched 8-10 MTV Shuga DS2 episodes on television, MTV Shuga website, or YouTube | 59 (1.7) |
|
|
Ever listened to 8-10 MTV Shuga DS2 episodes on the radio | 7 (0.2) |
|
|
Exposed to 8-10 DS2 episodes either on television, MTV Shuga website, YouTube, or radio | 62 (1.8) |
aPeople exposed to other MTV Shuga formats only were not exposed to Down South 1 or Down South 2.
bDS: Down South series.
cDS2: Down South 2.
dDS1: Down South 1.
eParticipants exposed to DS1 may have been exposed to other MTV Shuga formats (but not DS2).
fParticipants exposed to DS2 may also have been exposed to DS1 or other MTV Shuga formats.
gParticipants were classified as having watched 1 episode of DS2.
hTVET: technical and vocational education and training.