Table 1.

Themes and sub-themes answering the research question: “How is gender portrayed in a Marvel animated television series?”

Theme	Subtheme	Data unit
Stereotypical masculinity/lad culture	Teamwork	Thor fights Attuma—knocks him with his hammer towards Hulk who punches him, sending him flying up into the sky (E16, unit 14)
	Battles and aggression	Iron Man: ‘Looks like we get to smash the cabal ahead of schedule’ (E21, unit 32).
	Banter	Hawkeye: ‘So, are you guys gonna hug now, or what?’ (E13, unit 89)
	Odd one out (Widow)	Falcon: ‘This must be Widow’s room. No way it’s Hulk’s. Looks like my mum cleaned it’ (E3, unit 46).
	Strength and muscularity	[NA. This is visibly portrayed continuously, not within specific data units]
Being flawed/fallible	Respect is earned	Iron Man: ‘That an acceptable plan Mr. Hawkeye?’Hawkeye: ‘I’ll let you know when it works’ (E1, unit 96)
	Anger needs to be controlled	Iron Man: ‘Thanks to Mr. Anger-Management, we have an unknown number of unstable particles loose in the tower’ (E23, unit 47)
	Vulnerable without ‘suits’	They are being dragged into the whirlpool. Iron Man: ‘Steve, I’m sorry. My armor, it’s not enough’ (E13, unit 81)