Table 4.

Main online sources used in the case analysis.

Type	Source	URL
Press releases	Uber website	https://investor.uber.com/news-events/default.aspx
Financial reporting	Uber website	https://investor.uber.com/news-events/default.aspx
News blog	Uber website	https://www.uber.com/newsroom/news/
Social media	Uber Twitter account	https://twitter.com/Uber
Investment and funding information	Crunchbase	https://www.crunchbase.com/organization/uber
Newspaper	The Guardian	https://www.theguardian.com/news/2022/jul/10/uber-files-timeline-parisian-eureka-moment-global-domination
Newspaper	TheStreet	https://www.thestreet.com/technology/history-of-uber-15028611
Newspaper	Business Insider	https://www.businessinsider.com/ubers-history