Table 3.
The open coding – generalized open coding – axial coding – selective coding process.
| Opening coding (labelling) to initial statements from the interview participants | Opening coding (conceptualization) | Axis coding (categorization) | Selective encoding (core categorization) |
|---|---|---|---|
| Admire the doctor when watching the life-saving video. Some travel videos recommended routes, food trustworthy. We media will perform better and more professionally. |
Positive career motivation Introduction to Occupational Environment |
1. Career perceptions | The sensation of individual identity transformation |
| Dressing up, inserting yourself into movie characters, Posting on moments. Used all the smart image functions. | Feel ourselves Show ourselves |
2. Impression prediction | |
| Watching videos and live streams of younger girls, making jokes, and making friends with strangers. | Virtual social interaction | 3. Image differentiation | |
| Not used to reading too long text When watching those (video) snippets, time goes by in a flash. |
Immersed in short videos Kill time |
4. Visual stimulation | Personal attitude change |
| Retweeting short videos is a way to display a personal hashtag, I will retweet fitness, and healthcare content, and jokes to family groups. |
Satisfaction of motivation Consumption of culture |
5. Utility satisfaction | |
| I feel that the short videos pushed by TikTok are quite good at first, but after a while, they are always the same thing. | Experience of emotion Information cocoon room |
6. Real information | Emotional perception change |
| Sometimes I hate the themes that TikTok recommends. For example, when the thief got out of jail, TikTok was full of him. I think the video of the beautiful girl in Chengdu looks false. |
Conflict with a video theme Negative emotions after viewing |
7. Emotional outburst | |
| I like to see young girls in TikTok, and I will paint a lot of gifts for them because I do not get to know so many girls in real life. If they do not feed back to me, I would be disappointed. |
Negative emotional interaction Virtual social addiction |
8. Emotional transformation | |
| Usually, TikTok sends me the content of comics. I like drawing and playing games, such as quadratic elements. I prefer watching beauties in TikTok and watching variety shows. The teacher recommended excellent media coverage, but I do not watch, I prefer entertainment shows. |
Pursuit of the nonconformity Pursuit of entertainment |
9. Entertainment Satisfaction | The sensation of civic awareness |
| The leisure and entertainment function of the short video platform does not affect one’s attention to current events. Although TikTok does recommend some news, it is very rare. It is mostly entertainment |
Pay close attention to current political issues Prefer the theme of leisure and entertainment |
10. Freedom of choice | |
| Video journalism is more attractive than in-depth text reporting; Watching videos is much more comfortable than reading those long reports I will go to see the freezing point or Pengpai news for deep reports |
Ditch deep thinking | 11. The critical thinking |