Table 6.

Main guidelines to follow when using SoMe

Pitfall	Guideline
Lack of informed consent around operative media	Aim to use SoMe specific consent form, and provide counselling around the potential loss of ownership of media once it is online
Leakage of confidential information	Scrub metadata from media and ensure content is fully anonymised
Respect of patient autonomy	Ensure care is not altered by decision of whether to share media or not
Increase of operative risk due to media taking	Use a separate videographer to avoid any distractions or lengthening of the procedure
False advertising and usage of personal accounts	Avoid use of filters or photograph editing in marketing and contact patients using a professional, and not a person account
Lack of training using SoMe	Once released, surgeons should ensure they attend any SoMe training courses devised by professional bodies such as ASPS or BAPRAS to ensure they are compliant with the latest ethical and legal standards