Table 1.
Facebook group descriptors and number of posts collected per group.
| Facebook Group Name | Member Count | Activity Level | Admin & Moderators | Posts Analysed |
|---|---|---|---|---|
| Brachycephalic Breeds | ||||
| Pug Lovers UK | 4.7 K | 10 posts per week | 3 admin, 1 moderator | 30 posts |
| Pug Lovers UK ™ | 10.1 K | 10 posts per day | 4 admin, 2 moderators | 34 posts |
| French Bulldogs in the UK | 51 K | 10+ posts per day | 13 admin | 27 posts |
| French Bulldogs UK | 47 K | 10+ posts per day | 4 admin, 12 moderators | 43 posts |
| English Bulldogs UK ONLY | 15.8 K | 10+ posts per day | 3 admin | 35 posts |
| English Bulldogs UK | 1.7 K | 3 posts per day | 3 admin, 1 moderator | 8 posts |
| Non-Brachycephalic Breeds | ||||
| Labradors UK | 47 K | 10+ posts per day | 13 admin, 6 moderators | 20 posts |
| Labrador Owners UK | 30.9 K | 10+ posts per day | 2 admin, 4 moderators | 20 posts |
| Golden Retrievers UK | 13 K | 10+ posts per day | 4 admin | 20 posts |
| Golden Retriever Owners UK | 13 K | 10+ posts per day | 3 admin, 1 moderator | 20 posts |
| German Shepherd Family UK | 11.5 K | 10+ posts per day | 11 admin | 20 posts |
| German Shepherd UK | 15.6 K | 10+ posts per day | 12 admin | 20 posts |