Table 2.
Baseline characteristics of study sample (n = 119)
| Characteristic* | Total sample | Exposed to Unethical Marketing Practices |
|---|---|---|
| n (%) | n (%) | |
| Total Sample | 119 | 104 (87%) |
| Marital Status | ||
| Partnered | 109 (91%) | 97 (94%) |
| Education | ||
| Secondary or less | 7 (6%) | 7 (7%) |
| College/Trades | 37 (31%) | 35 (34%) |
| Postsecondary or above | 75 (63%) | 62 (60%) |
| Household Income | ||
| Under $70 000 | 32 (27%) | 30 (29%) |
| $70 000 or above | 82 (69%) | 70 (67%) |
| Prefer not to say | 5 (4%) | 4 (4%) |
| Community Size | ||
| Rural (Less than 1000 residents in community) | 10 (8%) | 10 (10%) |
| Small Urban (1000 to 29,999 residents in community) | 30 (25%) | 26 (25%) |
| Medium Urban (30,000 to 99, 000 residents in community) | 18 (15%) | 17 (16%) |
| Large Urban (Greater than 100,000 residents in community | 61 (51%) | 51 (49%) |
| Employment | ||
| Employed but currently on maternity leave | 61 (51%) | 54 (52%) |
| Full time | 37 (31%) | 31 (30%) |
| Unemployed | 21 (18%) | 19 (18%) |
| Infant Feeding Method* | ||
| EBF | 71 (60%) | 64 (62%) |
| Mostly breastfed | 23 (19%) | 20 (19%) |
| Mixed feeding | 8 (7%) | 7 (7%) |
| Commercial milk formula only | 16 (14%) | 13 (13%) |
*EBF (no other liquid or solid from any other source entered the infant’s mouth); Mostly breastfed (human milk being the infant’s predominant source of nourishment, the infant may have received water, water-based drinks (sweetened and flavored water, teas, infusions, etc.), fruit juice, oral rehydration salts solution, drop and syrup forms of vitamins, minerals, and medicines, and ritual fluids (in limited quantities), but no food-based fluid) [10]; mixed feeding (feeding an infant breastmilk and commercial-milk-formula); formula feeding (feeding an infant only commercial-milk-formula)