Table 2.

Coefficient estimates from censored regressions on WTP for animal welfare-enhanced pet food

	Dog (n = 589)		Cat (n = 250)
Coefficients	Estimate	SE	Estimate	SE
Intercept	2.82***	0.35	2.07***	0.50
Female	0.18*	0.10	0.35*	0.16
Children in the household	–0.35***	0.12	–0.42**	0.18
Age (reference = 18-23)
24–29	–0.50*	0.30	–0.17	0.39
30–35	–0.21	0.30	–0.02	0.39
36–40	–0.37	0.34	0.36	0.42
41–45	–0.77**	0.34	–0.48	0.45
46–50	–0.68**	0.34	0.52	0.50
51–55	–0.84**	0.34	0.00	0.50
56–60	–0.73*	0.38	–0.37	0.48
61–65	–0.40	0.44	0.12	0.55
Older than 65	0.13	0.53	–0.19	0.83
Household size (reference = 1)
Two	0.03	0.16	0.63**	0.27
Three	0.06	0.16	0.33	0.27
Four	0.26*	0.15	0.31	0.29
Five or more	0.22	0.23	0.53	0.36
Education (reference = four-year Degree)
Less than High School	–1.01	0.88	0.06	0.71
High School/GED	0.26	0.22	0.15	0.32
Some college	0.34	0.21	0.11	0.24
2-year degree	0.28	0.22	–0.23	0.27
Master’s degree	–0.39***	0.12	–0.06	0.22
Doctorate degree	–0.61	0.48	–0.40	0.71
Professional degree (JD, MD, DVM)	0.78*	0.43	.	.
Income (reference = less than $US30,000)
$US30,000 – $US59,999	–0.10	0.14	0.57**	0.24
$US60,000 – $US89,999	–0.11	0.15	0.34	0.25
$US90,000 – $US119,999	0.31*	0.18	0.30	0.29
$US120,000 – $US149,999	0.38	0.30	0.13	0.44
$US150,000 or more	5.67	67.4	0.15	0.86
BID	–0.63***	0.03	–0.65***	0.05
Log-likelihood:	–705.33		–311.72

*, **, and *** indicate statistical significance at the 10%, 5%, and 1% levels, respectively.

WTP: Willingness-to-pay.